Despite an ongoing spat
between the UK's 3 and the whole lot of its larger rivals, the scrappy
3G-focused carrier has managed to bury the hatchet long enough with
T-Mobile to ink an agreement to share some towers. Virtually every
carrier across the world with WCDMA capability is struggling to find
the balance between buildout -- an extraordinarily expensive
proposition -- and profit, and it seems that collaborating with even
the fiercest rivals might be the way to go in the interest of expanding
footprint rapidly, keeping existing customers happy, and winning the
occasional data-hungry conquest. Not to mention that Orange and
Vodafone have already gone public with a similar agreement, and when
you're competing with a juggernaut like Voda in any segment, joining forces sounds like a good idea.
between the UK's 3 and the whole lot of its larger rivals, the scrappy
3G-focused carrier has managed to bury the hatchet long enough with
T-Mobile to ink an agreement to share some towers. Virtually every
carrier across the world with WCDMA capability is struggling to find
the balance between buildout -- an extraordinarily expensive
proposition -- and profit, and it seems that collaborating with even
the fiercest rivals might be the way to go in the interest of expanding
footprint rapidly, keeping existing customers happy, and winning the
occasional data-hungry conquest. Not to mention that Orange and
Vodafone have already gone public with a similar agreement, and when
you're competing with a juggernaut like Voda in any segment, joining forces sounds like a good idea.
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